La mia Forza è nelle vostre Aspettative

Oggi più che mai mi rendo conto di quanto questo inesorabile meccanismo stia rafforzando le mie capacità. Oggi più che mai mi rendo conto di quanto questo processo di tensione e rilassamento del mio intelletto stia realizzando il mio sogno di non avere paura di fronte a niente, nemmeno di fronte all'egregia morte. 

Avverto sempre più spesso un bisogno quasi fisico di rapportarmi ad altre persone e alle loro parole, nonostante riconosco che la mia impazienza nel raggiungere uno stato di giustizia possa scoraggiare chi al contrario mio ha perso le speranze di raggiungere un qualsiasi risultato inerente alla società. 

Detto questo, credo che la chiave della mia determinazione-utopia stia nel creare delle aspettative quasi al di fuori degli schemi umani in coloro che mi circondano. Di fatto, deludere tali aspettative determinerebbe con ogni probabilità la mia esclusione sociale, generando nei miei confronti un incentivo negativo a parer mio d'efficacia ineguagliabile. Credo inoltre che tale meccanismo sia frutto di un processo che affonda le proprie radici nell'inconscio, e che solo una volta riconosciuta la convenienza del processo stesso -per mezzo di comprovata esperienza-, questo venga identificato dal mio io razionale per poi essere autorizzato ripetutamente in qualità di efficiente processo di sviluppo della mia persona e del mio interesse sociale.

Scusate l'astrattismo, ma oggi mi sento concreto.

One of those Miracles

One of those Miracles

Today during a session of Tourism Market Perspective where the student groups were supposed to present an accommodation concept, I had another confirm that my thoughts about a person were more than justified and full of sense. What happened is that one of the group holding a presentation deliberately failed in the task of following the guidelines of the assignment, hence not by skipping any of the subpoints but literally changing the main goal of the essay, which required to create an accommodation concept for an ethnical minority in the Netherlands after having defined the consumer profile and the target market through primary and secondary research.

More generally, among the other groups as well as in my personal group, a good result was achieved, with several nice ideas being presented but with no outstanding concepts which could let me think about something serious or feasable . Yet the group of my Brazilian friend exceeded any expectation, saying something like:

 "well, we figured out a very nice concept for offering a unique customer experience, BUT... we also figured out immediately that at the economic and market level there was no room for an ad-hoc accommodation structure, so we decided to work on a collaboration with three already existing structures, being able like this to focus on the real customer experience".

At this point, if I was the professor, as an innovative person such the one I think to be, their non-linear thinking process would indeed deserved 10 points out of 10. Maybe after having considered how clearly the class appreciated the work, the REAL professor remarked the fact that the guidelines had not been follown but than gave his congratulations to the group.

Concerning the person who came up with the idea, I was almost sure it was him, in fact, I received his confirmation some hours later when I went upstairs to talk to him as I regularly do. Now, although I fully understand our main incongruences in terms of thinking and beliefs, I recognise in him the genius and the full potential of contributing to the development of any community, region, country or even world. Additionally, as probably with no other person I am able to do, I can accept his suggestions and compare my ideas to something concrete. I really see myself in his capacity to elaborate information and produce logical thinking which differs from the one of the main-stream. 

I seriously think that this reflection come from the fact that too often I feel alone along the way toward my "surreal" goals of doing something concrete for the sake of serving that fraction of the world which truly urges my service.

Concluding, I wish for me and for you that are reading this, a future full of rationality and genius in the same body. Be that person you, the one beside you or even better both.

Business Model Canvas Adapted

Business Model Canvas Adapted


The Business Model Canvas is helping Entrepreneurs and Marketers to get their ideas clear since 2008, when the model was proposed by Alexander Osterwalder. (http://en.wikipedia.org/wiki/Business_Model_Canvas)

Here below a renewed Business Model Canvas, personally adapted to a multi-service (B2B and B2C) enterprise. I'm not a lover of theoretical models, but I really think this is one of those which could help anybody to get some clear ideas about how a business should work and operate. I hope this new framework will help somebody.

Human Asset

Basically, wherever you are, whoever you are, your system is failing mainly because it is not taking you into account, or, using their words, they are failing in managing the system by not accounting for you on the Asset section of society's balance sheet. Yes, we are a matter of accounting, we are no cash cows any longer, we are quickly depreciating, and owners start to desinvest. And is anybody accounting for human inflation?!?!

Uno Straccio di Artista

Uno straccio di artista su un muro, buttato al mondo senza alcuna riconoscenza. Appeso ad una parete come la testa di un alce. La verità è che non c’era nessuna gioia quando quell’artista fissava quella mucchio di pennellate. L’ipocrisia. Il vero è che sol la morte dia fin a un ciclo che rende l’uomo grande, rispettato, ammirato. Quei colori, su quella tela. Quegli schizzi su quel quadernino. Tutto oro ora. Il vizio, la polmonite, la sifilide, la depressione, il suicidio. Una vita è quanto costa la vostra eternità, non sia il prezzo di un biglietto. Quei colori, su quella tela. Una vita compressa in pochi anni e sentimento ad abbondare.

Risposta ad articolo classificazione Agriturismo (Unione Sarda 26 Giugno 2014)

Risposta:

La classificazione delle strutture ricettive agro-turistiche può indubbiamente essere messa in discussione, anche se mi pare ovvio che la natura di tali concessioni non si presti positivamente ad una valutazione graduale/ordinale dei servizi offerti. Di fatto, il principale valore aggiunto di tali organizzazioni è riscontrabile nei valori più astratti e non quantificabili quali l’amore per la terra e per la natura, i valori della famiglia e quelli del lavoro più che nel “numero” dei servizi offerti. Vorrei quindi ricordare che oggigiorno, la più efficiente valutazione dei servizi per sé è quella dei consumatori stessi, consultabile da chiunque ed ad ogni momento su piattaforme online quali Tripadvisor e Holidaycheck; tale classificazione si dimostra più efficiente anche in termini economici, considerata la più totale assenza di spese amministrative attribuibili a controlli e pratiche burocratiche. Da non dimenticare è che la promozione di servizi fittizi ovvero non realmente offerti, è già proibito dalle normative vigenti. Essendo codeste aziende nella totalità dei casi piccole imprese (vedi normative e relativi limiti di fatturazione), la classificazione dei servizi offerti potrebbe influenzare negativamente la volontà degli operatori di collaborare tra loro, portandoli a riprodurre autonomamente servizi qualitativamente inferiori rispetto a quelli che un’impresa partner potrebbe offrire, danneggiando così l’offerta turistica.

Considerata la recente abolizione dell’agenzia Sardegna Promozione, inviterei piuttosto l’onorevole Crisponi a dare precedenza all’istituzione di un efficace piano marketing a supporto della piccola-media impresa turistica rurale, accompagnando la promozione con modifiche alle politiche di vendita diretta dei prodotti, facilitazioni burocratiche, sgravi fiscali e piani di formazione per gli imprenditori.

All'onorevole Dedoni vorrei ricordare che la natura agro-rurale che contraddistingue un agriturismo, giustifica l'intervento del Corpo Forestale, impegnato a garantire la sobrietà qualitativa in termini di sicurezza, relativamente ad aspetti che non rientrano nelle competenze effettive delle autorità municipali e dell'azienda sanitaria.

In compenso, credo che al contrario dell'ex assessore al turismo Crisponi, almeno gli operatori turistici in questione abbiano chiaro il significato della parola Agriturismo.

Cordiali Saluti,

Enrico Porceddu

Most online-suggested destinations for backpackers

Brief Research: Most online-suggested destinations for backpackers
Research by Enrico Porceddu (student at IMC University of Applied Sciences, Austria) November 2013

Introduction:

A review of web contents and scientific papers concerning the backpacking market revealed an apparent lack of statistics data in terms of revenues and international travel patterns. Only Australia seems to be paying particular attention to this specific market, providing accessible statistics through institutions’ reports and other sources. On the other hand, many authors such as Cody Paris, Gregs Richard and Mark Hampton have been very busy in explaining the social phenomenon of Backpacking and its development process. From these considerations was born the idea to create an approximated index representing the propensity of a specific country to be suggested for a backpacking travel.

Research methods:

The analysed sample is composed of 20 different websites (travel blogs, online-magazines, online-newspapers and organizations’ homepages), selected within the very first page of results shown on google.com/de/at/es, so that the statistic could be considered representative of the most visited platforms. All the websites were accessed on the 7^th November 2013. The researched keywords are: “most visited countries by backpackers”, “countries for backpackers”, “top backpacking destinations”, “backpackers destinations”, “most popular backpacking countries”, “backpacking must-see”, “top 10 backpacking countries”, “best countries for backpacking”, “top 10 backpacking”, “top 10 backpacking Reiseziele”, “top 10 destinos mochileros”. Different websites presenting the same list of countries in the same identical order were systematically not considered in order to avoid the use of repeated data. Only websites listing a minimum of 5 and maximum 10 countries were selected for the statistic. Several times, near countries such as Chile and Argentina or Vietnam and Thailand were listed in the same voice/suggestion, in these cases the suggestion was split and considered as two ones. During the research, a clear propensity to associate the terms “Best backpacking-destinations” and “Cheapest backpacking destinations” was detected and therefore, also rankings listed as “cheapest” or “on budget” destinations were included. Some of the websites reported the decision to not included Australia among their suggested backpacking destinations because considered too obvious. Said this, we can assume that results concerning Oceania may be not representative. At the end, a total of 186 suggestions were collected.

Research Results:

As result, 64 different countries from all-over the world were suggested and almost 50% of them (31 countries of 64) were suggested only once. The most online-suggested country resulted to be India with 7% of the total suggestions, there follow Argentina and Turkey both with 5.4%, and Thailand with 4.8%. When grouped into continents, Asia was first for number of suggestions with 30,1% of the total, then Europe at the second place with 19,3%, third with 15.5% was South America, then come Africa and Oceania, respectively with 9.1% and 8.1%.

Analysis of the results:

The large number of different countries suggested, is a factor that represents the high subjectivity in determining the country to be recommended. This subjectivity may be based on readings, personal experience and other people’s experiences. As we can see in the chart, the majority of the most-suggested countries, are nations which offer a very low cost of life and many of them are still considered as undeveloped ones. We can then affirm that a strong relationship between low life-cost and most suggested countries constitutes one of the main characteristics of Backpacking. The most important point of the results, is the lack of correlation with international standards (UNWTO Tourism Highlights 2013). Curiously, only three countries of the UNWTO top 10 ranking are present in the top 20 of the most online-suggested ones; France, which is the first of the top UNWTO destinations, was not even suggested once across the collection of data, the same is true for United Kingdom and Russian Federation, which were respectively eighth and ninth. This indicates that backpackers are more likely to choose their destinations avoiding international trends, creating new patterns and defining alternative touristic flows, outstanding as a different and independent market. This pattern is better represented when the most online-suggested countries are grouped into continents, This pattern is better represented when the most online-suggested countries are grouped into continents, see the graphs.